It has become a necessary stop for visitors to the mountain town — a photo snapped while standing in front of the iconic Banff sign.
The two-metre-tall sign was installed along Mount Norquay Road, near the entrance to the town, in 2017.
But with so many people stopping to get their picture taken, it had become a traffic hazard, prompting the town to look for a new place for the sign that was safer for both pedestrians and motorists.
On Thursday, the sign was unveiled at its new location near the Banff train station on Mountain Goat Lane.
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“We really wanted to move it to a more pedestrian-friendly area,” said Banff Mayor Corrie Dimanno.
“Now it’s got this new home by the train station which will be safety for folks to take photos and linger around and enjoy the views.”
The movement of the sign is also part of a broader plan to redevelop the area around the train station into a community park and transit hub with construction of the park expected to be completed in the spring of 2026.
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